Having a website without SEO (Search Engine Optimisation) is like trying to find a needle in a haystack. The chances of your customers finding you online are very slim without an SEO (Search Engine Optimisation) plan.
The techniques used for SEO to improve your ranking on search engines like Google, Yahoo and Bing still work. If you are concerned about user experience and you execute methodic SEO strategies, your organic traffic and your ranking will increase.
SEO is cost-effective when comparing it to the cost of other forms of online marketing such as PPC (Pay Per Click) advertising and Social Media Marketing. PPC may drive a little more revenue while Social media may be more important for your images and videos, your SEO (Search Engine Optimisation) strategies should still be the foundation of your online presence.
Interesting Facts About Organic SEO
The amount of traffic the first three results on google get
The amount of internet users that use search engines
The amount of users that never scroll past the first page of the Search Results
Why Should your Business invest in SEO ?
A fair number of customers read reviews before deciding on making a purchase with a company and the amount of people doing this is most likely to increase in the coming years. Your competitors are doing it and without organic SEO people will have a very hard time finding you. Local search optimization and the amount of people using mobile devices on the go have increased dramatically in the past years. Finding what you need and where to get it on the internet is more effective than phoning around and driving from one place to another so not having organic SEO will put you behind your competitors that do have a SEO strategy.
By not having organic SEO you will not be moving up on search engine pages and you will be losing ground to your competitors online that are using organic SEO.
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